There’s no denying that all businesses try to cut down costs to maximise their profit margins. While there are lots of ways to do that, some opt for a cheap packaging company. Initially, everything seems great. Costs are cut down, sales are great, and everyone is happy.
A few weeks pass and then complaints start pouring in about damaged products or unsustainable ways of packaging. Furious customers demand refunds or replacements. Businesses start blaming the cheap packaging company they had recently switched to and end up spending double the amount they had saved up. So, why opt for a cheap packaging company?
What constitutes as bad packaging
What does bad packaging even mean? Uncoordinated colours? Bad aesthetics? It’s confusing, we know. Refer below to see if the packaging company you have opted for is guilty of the following:
- Waste of material
- Substandard design
- Grammatical errors
- Unsatisfactory positioning of words
- Not recyclable
- Fails to protect the product
If your answer to any of the above options is yes, let us explain to you how cheap packaging affects your hard-earned business:
1. Irretrievable Product Damage
While the products and parcels may be in perfect shape when it leaves your workplace, they may get damaged during shipment. If the primary or secondary packaging of your product cannot withstand the supply journey, your cheap packaging company is to blame. Damaged products lead to angry customers. Read our blog to understand what to do in case a courier service drops off damaged products to your clients.
2. Bad Brand Reputation
A business starts with nothing and slowly builds itself by gaining the trust of its customers. However, once damaged or even put to doubt, that trust can wither away instantly. Word gets out as people bad-mouth your business on social media and start to label it as a hoax. If that happens, there’s no going back. Customers will not recommend the brand to their friends and will not make a repeat purchase. Business owners will lose respect within the retail company and will have to start from scratch by putting in extra time and efforts to bring new clients.
3. Sales may decline
It’s not rocket science to realise that once you gain a bad business reputation within the market, it will lose all its customers fast. Customers expect a certain standard to be met when they pay a premium price for luxury products. If they are not satisfied, they will be quick to switch to your competitor’s products. After all, the world is their oyster and nothing is irreplaceable. They might find the same product, or even a superior product if they deviate from your brand. Once this happens, your profits will drop and your business will go bankrupt.
What You Should Do
Before panicking, we are here to tell you that there is a way you can avoid all this. All you have to do is invest in a superior packaging company, like Safe Pack, that provides impeccable packaging and is willing to adapt to your requirements.
If you are unsure of anything at any given point, you can reach out to us here and we will guide you through our process!